CORE ALIGNMENT.
The Winning Strategy
CORE ALIGNMENT
Solutions for Success
Core Alignment is the single greatest indicator of success in a business or a life. Developing a clear vision, aligning to core values, identifying values-aligned objectives that drive business priorities, and then communicating effectively to every member of the team - from the executive suite to individual contributors - will drive toward successful business results. Every time.
HOW TO SPOT AN ALIGNED TEAM
Creating alignment is the most fundamental and critical task for any leader and leadership team. We look at the intersection of 3 strategic pillars to create inspired team alignment:
BRAND
Moved by customer pain-points
Motivated to move the business, customer & world forward
Aligned to key business objectives
Tracking results and outcomes
Aware of the brand promise and rigorous about personally owning it's execution
Mindful of each interaction, internally and externally, for a consistent brand experience
CULTURE
Enrolled in mission, vision, values
Exercising ownership of personal contribution
Inspired to support, champion, and celebrate the work of the company and their coworkers
Able to get Visual, Verbal, and Viral about the work the company is doing to infect and inspire others
GROWTH
Able to THINK BIG
Motivated to keep things fresh, iterative and current
Enrolled in a culture of prototyping, testing, and experimenting to deliver results beyond what is expected
Possessing an entrepreneurial mindset, irrepressible optimism, and belief in a better future
MAXIMIZED OUTCOMES
Creating team alignment empowers everyone to move forward.
EXECUTIVE FOCUS
Executives main focus needs to be on moving the business forward, but often it's not. Problem solving, decision-making, and personnel management often overshadow the core business function of the executive. Through rigorous and clear team alignment, you recapture your time to do the real work your job requires.
TEAM EMPOWERMENT
Teams function best when they are moving toward the same mission at the same speed with everyone pulling their equal weight. Through team alignment people are clear what position they play and what's expected of them every day. Removing ambiguity removes barriers to achievement and that's the perfect set-up for a win.
INNOVATION
Twenty-five of the nation's Top 500 CEOs cited "innovation" as their number one business objective. Team alignment is your clear path to innovation. When teams work well together and everyone feels empowered they play off each other. Innovation is born out of a place of play. Questions of "what if..." and "how about..." are the fodder of any good innovative idea and team alignment creates a sandbox for playtime.
WORK WITH COR.
The request that Cor stay on with the executive team has happened so frequently now we've added it as a service option. Creating a toolset for brand and culture can be handled as a consultant but clients have found it's most powerfully expressed when Cor comes onboard as an executive to assure enrollment, adherence and follow-through surrounding company objectives on brand, culture and growth. This includes roles in:
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- INTERNAL COMMUNICATIONS
- CULTURE DEVELOPMENT
- EMPLOYEE INTERVIEWING & ONBOARDING
- BRAND STYLE GUIDE DEVELOPMENT
- KEY BRAND MESSAGING DEVELOPMENT
- CULTURE HANDBOOK DEVELOPMENT AND ENROLLMENT
- MARKET RESEARCH
- FOUNDER LED TO FOUNDER INSPIRED TRANSITION PLANNING
- and more
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This is by far our most popular option. Please contact us to engage Cor.
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BUSINESS BY REFERRAL.
Easy process, big payoff.
Our business is built on referrals only. We produce work that is of the highest caliber and in order to do so, we choose to spend all of our time focused on the work. We do not to sales. We do not to marketing. We do the work. Inbound only.